Accountable TV & Radio Buying

Make Your Broadcast Media
As Measurable As Digital.

Transform your media buying from a cost center into a performance engine. See exactly which spots drive revenue and eliminate the ones that don't.

Campaign Overview

Total Lift

+42.8%

Visits Per Airing

12.4

Radio Spot Aired
10:15 AM
10:00 10:15 10:30 10:45 11:00

Attribution Confirmed

8-Minute Window

Performance Insights At Every Level

Station Program Daypart Market Creative Spot Length

The Process

How Ad True View Works

We connect offline impressions to online action in minutes.

1. Connect Data

Integration takes minutes. We plug into Google Analytics (UA or GA4) or Adobe to track real user behavior—not modeled estimates.

2. Monitor in Real-Time

Our system monitors the 8-minute attribution window following every single spot airing to capture immediate response surges.

3. Reveal Insights

See exactly which creative, station, or daypart moved the needle. Turn airings into measurable performance events.

Metrics That Matter

Behind the Scenes Calculation

Visits Per Airing (VPA)

The behavioral response signal. It normalizes data to show true engagement regardless of station size.

Cost Per Visit (CPV)

Your efficiency indicator. Know exactly how much you are paying to drive a user to your site from TV or Radio.

Share of Visits

Strength beyond volume. Compare your Share of Visits vs. Share of Airings to find untapped opportunities.

Creative Diagnostics

Which message actually converts? A/B test audio and visual formats to optimize your creative strategy.

Pacing & Trends

Optimization signals you can understand instantly. Reallocate spend mid-flight to save wasted dollars.

Agency White Label

Present Ad True View as your own in-house solution. Elevate your value proposition as a data-forward partner.

The Value

Why Agencies & Brands Choose Us

1. Accountability

No more guessing or vanity metrics. Prove which stations and programs actually drive action.

2. Smarter Optimization

Use real-time behavioral data to reallocate spend mid-flight. Double down on what works.

3. Client-Ready Reporting

Dashboards that translate complex analytics into simple visuals clients grasp at a glance.

4. Strategic Support

Plan future buys using verified performance, not assumptions. Highlight where opportunity lies.

5. Better ROI

Squeeze more impact out of every budget by quantifying efficiency and response.

6. Differentiated Offering

White-labeling allows you to position your agency as the data-forward partner clients need.

Make Results Undeniable.

Schedule a 15-minute demo. We'll show you exactly how your current media buy is performing.

By clicking above, you agree to our Terms of Service.